Malcolm White was named its first mayor, and Scottsdale adopted “The West's Most Western Town” as its official motto. Scottsdale Community College is open in the Salt River Indian community, east of Scottsdale. Scottsdale was the site of a German prisoner of war camp at the intersection of Scottsdale and Thomas Roads in what is now Papago Park. Scottsdale Fashion Square presents the Old Town Scottsdale lifestyle with approximately 2 million square feet of luxury retail space.
Scottsdale completes the water treatment plant and begins using Colorado River water from the Central Arizona Project. The Scottsdale Jaycees Parada del Sol, an annual month-long event that has been held in Scottsdale since 1954.Brown was a partner at Mort Kimsey, incorporating Scottsdale Light and Power Company and purchasing power from the Arizona Falls power plant. Today, Scottsdale still maintains its early artistic and livestock heritage, while offering all the comforts of big-city living; with its proximity to Phoenix, much of the capital's influence and economic activity is closely linked to Scottsdale. When Scott first purchased his land, he harnessed water from the Salt River through the Arizona Canal, but needed a larger reservoir to extract when Scottsdale began its growth.
Scottsdale Fashion Square presents Old Town Scottsdale, which is among the 30 largest malls in the country and offers exclusive shopping and luxury. In 1999, the school opened a second campus at Scottsdale Airpark that allowed it to serve the business community and north of Scottsdale. The largest is the Scottsdale Main Street Arts District, home to the largest and most diverse collection of styles and genres, the more contemporary Marshall Way Arts District, and the more touristy, Western-themed Old Town district with the Scottsdale Museum of Contemporary Art. The downtown trolley runs through downtown Scottsdale, and the neighborhood trolley runs from downtown Scottsdale to the neighborhoods of South Scottsdale, connecting to the city of Tempe's own free public circulator, Tempe Orbit on Roosevelt and Scottsdale Road.
Notable regional hubs include Kierland Commons and Scottsdale Quarter in North Scottsdale, and Scottsdale Fashion Square in downtown Scottsdale, a major destination for high-end retailers. In July it makes a down payment of 50 cents per acre for a section of land that extends east from Scottsdale Road and Indian School Road to Hayden Road, north to Chaparral Road, west to Scottsdale Road, then south back to Indian School Road.